We offer specialized Reputation Management for businesses and individuals. Whether it’s negative Yelp reviews, unflattering Facebook content, or anything in between – we specialize in fixing the damage that can occur to you or your business online.
Why Do I Need Reputation Management?
First, let’s define why you may need reputation management. If you’re reading this, then you probably already know you need it, but it’s important to understand why. With technology today, anybody can make negative posts or comments about a business or person, and they are not required to prove that any of it is even true. That may seem unfair (because it is), but it can actually help your cause once you decide to begin the reputation management process. More on that later.
We have a proprietary system for removing or burying negative listings on sites like:
- …and more
Sites like these are the biggest offenders, but their business model has an Achilles heal that can be used to defeat them. Many of the largest companies in the world take advantage of this weakness, but the small businesses that are most impacted are generally left to suffer the loss of business that results from these negative reviews.
How Soon Do I Need Reputation Management?
The most important thing to understand about repairing a negative reputation online is that THE LONGER YOU WAIT THE HARDER IT WILL BE TO FIX. There are several reasons for that. First, search engines such as Google tend to give greater weight to something the older it is. If you ignore a problem too long, it makes it very difficult to convince the search engines that they should be looking elsewhere.
Also, there are many sites that scrape (or copy) content from review sites and other user-generated websites and republish the content elsewhere. The longer you wait to fix your problem, the more places on the Internet that the objectionable material could turn up.
Then there are some trade secrets that we can’t discuss online about how we are able to get objectionable content removed from the internet, but the longer you wait, the harder it is for us to utilize those tools. So if you feel like you have a potential reputation management issue make sure you address it immediately before it becomes very expensive and potentially impossible to repair.
How To Protect Yourself
There are two approaches to this. One is to be very proactive about your reputation online by pushing out positive content in multiple places on a regular basis which will serve to dilute any potential problems you may have in the future. This includes having an active social presence on sites like Facebook, Twitter, LinkedIn and Google+, as well as many smaller, more niche sites. We have tools that can automate this process so that you don’t have to live in front of your computer.
You will also need to be reactive. When negative content gets out there you need to know immediately, and you need to react accordingly. Remember, the longer you wait, the worse it will be so it’s important to know as soon as you have a problem. We have a tool that can alert you 24/7 about anything you want to keep on guard about – whether it’s your name, your business name, an event, or anything else, if you can search for it we can monitor it.
What Will It Cost?
The cost of Reputation Management can vary widely. It all depends on what kind of damage has been done, and how long the problem has been going on. Contact us for a free consultation to get an idea of what you will need to do in order to make your problems go away.
Remember, the worst thing you can do is nothing.