Internet Marketing

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Google AdWords – Official Instruction Videos

If you’re just getting started trying your hand at advertising on the Google AdWords platform, be sure to check out the instructional videos on their Youtube channel. Google has released a series of instructional videos which is aimed at beginners. Now, these are good to watch but are by no means exhaustive. Google will only release information that they want…

Internet Ad Spend

This may not come as a surprise to anyone, but Internet Ad Spend is up, and going further up. Since this is the path we have chosen, that would make it happy-happy-joy-joy time for us in this industry. While most other sectors of the economy suffer, we continue to see the money roll in. This article will break down what…

AdCenter – Improved Bing and Yahoo Traffic Tools

AdCenter is the most under utilized paid advertising platform I know of. They’ll never deliver the quantity you’ll get from Google, but depending on your niche you might be surprised to find that you can get much higher converting traffic at a fraction of the cost. There’s been some hiccups since MSN took over search for Yahoo but now they’ve…

Big Changes Coming From Google

SEO is dead. OK, not quite dead, but Google is rolling out some changes that will completely alter how SEO is done and we’re not talking about Panda-type algorithm updates. For anybody that still believes that “Don’t be Evil” bullshit, get ready to watch Google spread its wings in 2012 as it shrinks the Internet. Their goal is to give…

How Google Killed Facebook

This time last year, Facebook seemed to be perfectly positioned to literally “own the Internet”. They had managed to do something that no other site had ever really tried to do, and that was to essentially end anonymity on the Internet. After all, part of what made the Internet such a bastion of new ideas and friend to revolutionaries was…

QR Codes Are Dead – Google Backs NFC For Smartphones

Those creepy, futuristic looking multidimensional barcodes that have begun to pop-up are already on their way out. With one quiet decision, Google has rendered the technology essentially obsolete. OK, maybe not obsolete, but the grand future of QR Codes Looks like they’ll be relegated to essentially what old fashioned bar codes are used for – inventory control. That’s because Google…

StumbleUpon Paid Discovery Provides Cheap Clicks

StumbleUpon is generally treated like the red-headed step child of the Social Network industry, but the reality is they are still around because they provide a unique way to experience new content online. They’ve been around for years, but their user base has continued to quietly grow while Facebook, Twitter and LinkedIn get all the hype and because of that,…

Get Ready For Your Digital Identity

The days of anonymously surfing the Internet have been over for awhile, but things are about to get even less anonymous online very soon. As we’ve already touched on before – Facebook is seeking to control your online identity through their Open Graph technology. You can see the early signs of it in Facebook Connect – where you can log…

Google Plus – Gaming The System

Google is really starting to understand that their days as the King of The Internet are numbered. Well, Facebook has already taken the throne, but not everybody has gotten the memo just yet. So as Google is known to do, they have made yet another awkward attempt to integrate a social aspect into their search technology. This appears to be…

Facebook Ad Manager and Audience Funnels

Facebook new and improved Ad Manager has some very interesting new data available to advertisers. In addition to the standard metrics we all know and love, such as CPM, CTR, CPC etc. they’ve added social performance indicators such as for post-conversion acts such as “Likes”, App Installs etc. within the following 24 hours. This is all part of Facebook’s evil…