Internet Marketing is the fastest growing form of advertising and will surpass television as the largest advertising medium sometime in the next few years. There are numerous forms of advertising online and this beginners article will explain a few of the more widespread forms of internet marketing so you can decide what works best for your situation.
Thanks to internet marketing, companies from around the world can now showcase their products or services to local and international customers, and make a sale in just one click. Don’t worry though – internet marketing does not necessarily require any technical skills and just about anyone can buy and sell online.
Get to know the consumer
Getting to know the consumer is the most important aspect of all because through this, everything else follows. When it comes to a marketing campaign, knowing the demographics and the buying trends of your target consumers makes a big difference. With this info, you can appeal to the specific interests of every age group within the bracket and of course, pattern each of your marketing strategies toward them.
Choose the best business model for you
There are many business models that can be used to promote your products and services online. Some may be run through an e-commerce site wherein products and services are directly sold to customers or businesses; others may be run through lead-based websites wherein sales are generated through their website visitors which usually goes with a “sign-up” or “subscribe” button once they open your website. Publishing is an often overlooked strategy but is vitally important because people will search for specific details about your products and services – the search engines that your customers use rely heavily on the content of every write-up that you post to help them decide the relevance of your content to the search. Finally, some businesses can utilize affiliate marketing wherein one’s products are sold through other sellers for profit sharing that is beneficial to both parties.
Take advantage of internet marketing techniques such as:
Search Engine Optimization (SEO)
Search Engine Optimization or SEO is one of the commonly used method by web developers to put your business on the front page of a search engine. In layman’s terms, when somebody types a certain keyword in a particular search engine like Google, Yahoo or Bing and you have a website ranking in the top 10, then there is a good chance that your business will be among the first things your potential customers see. Providing the backbone for any successful Internet marketing campaign, Search Engine Optimization involves the practice of using on-page and off-page optimization to enhance and improve organic search results. Think of SEO as an enigmatic art form, rather than as an exact science, due to the fact that Google’s algorithms (which determines search position) is constantly changing and developing.
Pay-Per-Click Advertising (PPC)
Just like it sounds, pay-per-click advertising is paying for the people who visited your website by clicking on your advertising. When used correctly, PPC advertising can be an extremely effective Internet marketing approach. The central strategy behind PPC advertising is in determining which type of clicks to target, as well as how to make sure each one targets the specified market. Search Engines such as Google charge the advertiser a fee each time a user clicks on your ad and visits your page.
Social Media Marketing
Social media marketing is getting more and more popular these days. This component has a very broad scope, considering all the interconnected networking communities your online advertising will reach. The most popular social media platforms currently are Facebook, Twitter, YouTube, LinkedIn and many more – in fact many sites that aren’t traditionally considered social networks are adding a social element. In order to succeed in the realm of social marketing, you need to ensure that you have content that is not only engaging, unique and attractive, but also useful to your target market. This method of Internet marketing involves using a high portion of creativity, and you will find the process of allowing users to share and recommend others to your content, to be an invaluable long-term marketing method.
Email marketing is used to send information and receive responses from targeted customers. Newsletters and mass emails make up the bulk of this category. These email addresses are sometimes solicited from database generating companies or gathered individually from your website, where your prospects opt-in to receive emails from you. Staying in touch with your customers (and potential customers) is imperative today for just about any business. Email marketing is a viable option because it allows you to use an assortment of techniques to connect with your users, such as with regular newsletters, invitations, special offers or even just regular announcements. Being as simple as sending out a newsletter, email marketing can provide a cost effective means of generating targeted traffic to your website, and keeping existing customers coming back.
Article Marketing and Blogging
Article marketing and blogging are very effective ways of communicating the highlights of your products and services. Again, customers rely on content and articles, and blogs are one of the best ways to let them know what you can offer. These articles also contain the important keywords that are used for search engine optimization (SEO). Giving you the ability to target a variety of keywords within a predetermined niche, article marketing is perhaps one of the most popular forms of Internet marketing. You can construct informative articles based upon designated keywords, and submit them to the numerous article directories online – usually for free.
Affiliate marketing programs function by rewarding website owners and freelance advertisers for selling products or services, or just sending qualified customers to a particular business. A big advantage to this approach is that affiliates are only paid upon successfully attracting new customers, so the advertiser is essentially paying for their services out of the new profits. The only disadvantage is that you have limited control over the advertising message which could result in unhappy customers if you aren’t careful.
This article is meant as an Internet Marketing 101 primer – for much more detailed analysis be sure to read the posts within the site.