Internet Marketing

Need more traffic to your site? Want to get more of those visitors to convert? That's what we do.

9 Secrets to Great Copywriting

Great copywriting can make or break an advertising campaign, so it’s very important for any Internet Marketer to master these 9 Copywriting tips in order to write more effective copy. The biggest reason you need to be a good copywriter online is because there are millions of websites fighting for people’s attention so you’re gonna have to draw them in…

Section Targeting Your Sites For AdSense

We did a recent case study involving the use of the section targeting parameters for Google AdSense and were pleasantly surprised by the results. First, for anyone that isn’t aware of what section targeting is, allow me to explain. Many sites have different sections of particular pages that are there either for design purposes, user functionality, private ad agreements or…

Cause Marketing

One of our primary methods of promotion is Cause Marketing, a term that describes the cooperative efforts of business and non-profits for mutual benefit. This can describe any arrangement in which a portion of proceeds is dedicated to a charitable cause. Cause Marketing is not the same as corporate philanthropy because the money raised is not an outright gift to…

Improving Page Speed to Increase Profits

This is just a quick reminder of the importance of site speed in your internet marketing efforts. We’ve already talked about how site speed is one of the factors used in the “Page Load” multiplier of Google’s Search Results algorithm. However, aside from playing nice with Google, there is another reason to focus on page load times – Profits! There…

Google Analytics Tracking – Tutorial

Google just released their new and improved version of Google Analytics. Despite the fact that many marketers are too paranoid to fully hand over all of our information to the King of search, some of these features are really valuable and you should at least experiment with them if you want to make more money with your online ventures. Outwardly,…

Google Quality Score – PPC Case Study

If you’re reading this, you already think you know what Google’s Quality Score is, or at least have some concept of it’s purpose on the AdWords platform. This article will aim to shed light on a few things you may not have known about the impact of Quality Scores in AdWords. Google scores every single keyword separately, and this score…

Internet Marketing and Mobile Advertising

Google just came out with some interesting numbers regarding smartphone usage and interaction with advertising. They based their study around 5,000 adult smartphone users who regularly use their phones to access the Internet. They broke down users into three groups: Action-oriented searchers Local information seekers Purchase-driven shoppers Mobile Advertising and Search According to their numbers, 90 percent of the mobile…

Internet Marketing for Local Business

The holy grail of Internet Marketing is to find a scalable way to manage the online advertising efforts of the millions of small businesses around the world. There are many reasons why this has yet to be achieved, but with some of the new technologies on the horizon this appears to be something that will be achievable at some point…

Boost Your Business with Internet Marketing

Internet Marketing is the fastest growing form of advertising and will surpass television as the largest advertising medium sometime in the next few years. There are numerous forms of advertising online and this beginners article will explain a few of the more widespread forms of internet marketing so you can decide what works best for your situation. Thanks to internet…

Remarketing with Google Display Network

If you aren’t remarketing you’re leaving money on the table. Now that we’ve got that out of the way, maybe I should explain what it is, in case you don’t know. Remarketing is simply showing ads to a visitor that didn’t convert when they came to your site. It can seem kind of stalker-ish when you realize the same ad…